From Spring 2021 onwards, every performance at Battersea Arts will now be available as part of our new, universal Pay What You Can pricing model.
The goal is to reach and re-connect as many people as possible after such a challenging year.
This new pricing structure has been a long-term ambition of ours, and amidst the huge disruption caused by the global pandemic, we identified the opportunity to make this change.
The move comes a year after we embodied the Relaxed Venue approach, a methodology following the principles of Relaxed Performances which was developed by Touretteshero in partnership with Battersea Arts Centre. As a Relaxed Venue, we aim for access, inclusion and empowering positive change in society to be at the heart of every decision.
“The spring season marks a major landmark for Battersea Arts Centre as we move to universal Pay What You Can Model. So, from now on, as well as being a relaxed venue, every BAC performance, live or digital, should be financially accessible to everyone. As the times demand, it’s important that we are all supported to come together now, whatever our financial means or personal circumstances, and do the exciting creative thinking needed to refashion our communities and the ways we relate to each other and our world.”
Artistic Director & CEO
What is Pay What You Can?
For all performances at Battersea Arts Centre, you can now choose to pay a price that works for you. On the booking page, there are multiple prices to choose from, and to help you with this decision, we have included a recommended price per ticket. This recommended price is what we’d traditionally charge for tickets, and any amount paid over this will help us continue to offer the Pay What You Can model for as long as possible, whilst helping to support our activities with artists, young people and our local community.
We know that price is a barrier for some, and this new model is another step along the road to make all of our activities accessible to everyone.
How does it work?
For most events, once you’ve selected the date for a performance, you’ll see a slider on the booking page where you can choose your desired ticket price. First, you need to select the amount of tickets you want, then pick your price on the slider. The slider will default to the recommended price per ticket to give you a rough guide. For some events, the slider will be replaced by a dropdown box with several prices to choose from, and again, there will be a suggested price included to help with your decision.
Does it matter what price I pay?
Anyone can pay between £1 and £40 per ticket for shows in our spring season. We know that price is a barrier for some, and this new model aims to give everyone a chance to see our shows. We don’t charge booking or transaction fees, and if you’re able to pay over the suggested price, that money will go back into supporting the Pay What You Can scheme, which will help us continue to offer this pricing model for as long as possible.
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