Privacy Policy

This policy was last updated on 18 August 2020.

Who We Are

Battersea Arts Centre is an arts venue based in London. Our purpose is to inspire people to take creative risks to shape the future. People visit our building to be creative, see a show, explore local heritage, play or relax.

We want to maintain the trust and confidence of every one of our visitors – to both our building and to our website.  Any information you provide us helps us to deliver an improved, personalised and smoother ticket buying process and visitor experience.

Battersea Arts Centre is a charity and a company limited by guarantee, registered in England and Wales at Lavender Hill, London, SW11 5TN. Company number 01569115, registered charity number 282857.

Battersea Arts Centre operates a subsidiary company – BAC Enterprises Limited (company number 03406761) – for our Scratch Bar and commercial event hire. Earned income is re-invested back into Battersea Arts Centre’s creative and community projects.

Our Contact Details

If you have an online account with Battersea Arts Centre and would like to make changes to your information, or how you’d like to hear from us, you can amend your account at any time by logging in. You can also contact us:

By email: data@bac.org.uk
By post: Battersea Arts Centre, Lavender Hill, London SW11 5TN
By phone: 020 7223 2223

How We Collect Information from You

We collect your information when you interact with Battersea Arts Centre. This could be when you book tickets, buy a membership, make a donation, sign up for e-newsletters or apply to take part in a workshop, event or project. These interactions may occur online, in person or via phone. We also monitor how visitors use our website to help improve the user experience.

We may also collect information from publicly available sources as part of our fundraising practice. This may include obtaining information from individuals working on our behalf such as our board.

We collect personal information when you:  

1. Create an account at bac.org.uk which allows you to:

• Buy tickets
• Buy a membership
• Make a donation
• Book to take part in an event, project or workshop
• Pre-order food and drinks before your visit
• Sign up to mailing list to receive e-newsletters
• Enquire about hiring a space at our venue
• Update your communication preferences

2. Contact us by phone to: 

• Buy tickets
• Buy a membership
• Make a donation
• Book to take part in an event, project or workshop
• Pre-order food and drinks before your visit
• Sign up to mailing list to receive e-newsletters
• Enquire about hiring a space at our venue
• Update your communication preferences
• Give us your access requirements
• Give us your dietary requirements for workshops or events
• Give feedback

3. Visit us in person:

• Buy tickets or theatre tokens
• Buy a membership
• Buy merchandise, such as a programme or playtext
• Make a donation
• Attend an event, project or workshop
• Order food and drinks at our Scratch Bar
• Sign up to mailing list to receive e-newsletters
• Enquire about hiring a space at our venue
• Update your communication preferences
• Give us your access requirements
• Give feedback

5. Contact us by email to:

• Sign up for an event, project or workshop
• Sign up to mailing list to receive e-newsletters
• Enquire about hiring a space at our venue
• Update your communication preferences
• Share access requirements
• Share dietary requirements for workshops, projects or events
• Enter a competition
• Give feedback

4. Contact us by post to: 

• Take part in a project or workshop
• RSVP to an event
• Give feedback

6.  When you visit our website

• Through your IP address given to us by your browser
• Through cookies – please view our Cookie Policy

7. Purchase tickets to Battersea Arts Centre shows through a ticket agent

8. Via publicly available information

We may occasionally research publicly available information to estimate your potential interest in different membership levels or in supporting us further. We use a small number of sources to aid us, such as:

• Google
• Social media
• Official company websites
• Companies House
• Charities Commission
• Donor Boards
• Information in published articles

9. Via CCTV footage when you visit our venue
We use CCTV recording equipment in and around our premises for monitoring and security purposes in line with CCTV guidelines.

What Information We Collect

We only collect the information that’s necessary to carry out our business or to deliver our charitable objectives, provide the particular service you’ve requested and to keep you informed.

There are occasions where you can choose to not provide us with information we require, but this may impact our ability to provide the service you are requesting.

The type of information we may collect is outlined below.

If you are buying tickets:

• Prefix and full name
• Email address
• Contact phone number(s)
• Payment card details
• Billing address
• Delivery address
• Organisation (if you are booking tickets on behalf of a group)
• Contact preferences
• Access requirements – we only have this information if you chose to give it to us so we can support your visit. E.g. a preference for an aisle seat or a seat near a BSL interpreter.

If you are a member or supporter, or attending an event, project or workshop, we may require additional information such as:

• Dietary requirements
• Emergency contact name, phone number and address
• Permission for photography or filming
• Job title
• Name of college/university
• Course information
• Details of any prior experience relating to the project or workshop
• Equal opportunities forms
• Publicly available information about you

This is not an exhaustive list and we may retain different types of information for different individuals based on what is necessary to deliver the service we are providing to a high standard.

We keep a record of your relationship with us:
We keep a record of your interactions with us in our database, such as shows you have purchased tickets to, when you have had an active membership, projects you have participated in and if you have received, opened or clicked through our emails. This helps us improve our services.

If you visit our website:
We may collect an automatically populated IP address when you use our website or email service. This public IP address is a unique number which allows a computer, group of computers or other internet connected device to browse the internet. The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser. This information is collected to help diagnose and manage the website, to audit the geographical make-up of users, and to establish how they have arrived at the website.

We use cookies which retain information about your online behaviour, preferences and settings. Please view our Cookie Policy

Ticket agents and third parties

If you book tickets to a Battersea Arts Centre show through a ticket agent, we will obtain your full name, in order to process your booking.

Third party organisations should not pass on your data to us without your knowledge and only if it is required in the performance of a contract. You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

Social media

Depending on your settings or the privacy policies for social media services like Facebook, Instagram or Twitter, you may give us permission to access information from those accounts or services, such as your online behaviour. The majority of this behaviour is anonymised. For more information on how to control your privacy settings for these services, go to the following links:

Facebook – Privacy Policy
Instagram – Privacy Policy
Twitter – Privacy Policy
YouTube – Privacy Policy
Soundcloud – Privacy Policy

Why we collect information and how we use it

The main reason we collect information is to provide the service(s) you have requested from us.

We also use your information to contact you for feedback, to ensure we are providing the best possible service and, based on your contact preferences, about Battersea Arts Centre news and upcoming events. We will only contact you by email about non-contractual information where we have your consent to do so.

We collect personal information in order to:

Provide a service or carry out a contract with you:

• To fulfil ticket, merchandise, donation and membership requests
• To process payments
• To alert you to priority booking periods or invite you to events as per your membership benefits
• Contact you with important information relating to your booking or purchase, such as cancellations
• Provide the best possible customer service such as: confirming your order, reminding you of an upcoming booking, seeking feedback or letting you know of any show or venue changes that affect your visit.

Where we have your consent to:

• Send you updates via email about what’s on, ticket or membership offers and news about our organisation.
• Email you about our fundraising activities and ways that you can support Battersea Arts Centre.
• Share your details with the artists and theatre companies that created the shows you have booked for. (These organisations should contact you to let you know how they collected your data and to check that you’re still happy to hear from them. You will always be able to opt out of their communications by contacting them directly).

You can amend your preferences at any time by contacting us or by logging in to your online account.

Where we have a legal obligation to:

• Use CCTV recording equipment in and around our premises for monitoring and security purposes
• Detect and reduce fraud and credit risk

Where we have legitimate interest to:

• Learn about your interests and preferences so that we can contact you with information that is relevant to you
• Help us target our marketing and development communications and adverts so that they’re more relevant to you
• Send relevant invitations to events, press nights or other fundraising opportunities via post or phone if we believe this would be of interest
• Use your pseudonymised details to show you advertising on social media platforms such as Facebook and Instagram or on other websites you use (the information shared with these platforms is pseudonymised to protect your personal data).
• Classify our audience into groups or segments, using booking and publicly available information (these segments help us to understand our audience better and ensure we’re sending relevant messages.
• Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
• Undertake audience research (such as surveys) to analyse and continually improve the services we offer including our live programme, website and our other products.
• Ensure we are maximising our ticket sales wherever possible
• Enable us to fundraise effectively because we are a charity

Where we have public interest to:

• Share the data with NHS Track and Trace, during the Covid-19 Pandemic. Data we may share includes your name, contact details and the date and/or time of your visit to Battersea Arts Centre. We would only share your data in this way up to 21 days after your visit to our building.

More information about our fundraising activities:

We are a registered charity and we rely on charitable support to achieve our purpose to inspire people to take creative risks to shape the future, and to create opportunities for people of all ages and backgrounds to access our shows and projects.

We are committed to fundraising best practice and abide by the Fundraising Regulator’s key principles and behaviours of a fundraising organisation: to be legal, open, honest and respectful. We undertake to comply with relevant law and regulations, including the Proceeds of Crime Act, Data Protection, Tax and Gift Aid legislation and Charity Commission guidance.

Every year, we need to raise approximately £1.7million of our income from voluntary donations to deliver our work – this represents roughly a third of our income. To do so, we aim to better understand both our audience’s engagement with Battersea Arts Centre to ascertain any potential interest in supporting us further, and to prospect individuals, corporates, trusts and foundations through specific research.

We undertake research on our data, through publicly available information and through prospecting/fundraising companies in order to ensure that we can present people with appropriate information and opportunities to learn more, and potentially support Battersea Arts Centre, in a number of ways:

Our Current Audiences

If you are a Battersea Arts Centre member or supporter, or have chosen (or have previously chosen) to make a donation, we may ask for your consent to email you about specific fundraising email communications.

We aim to ensure our communications are personal, relevant and timely, and designed to provide the most rewarding engagement with our work.

We will not email you with a fundraising ask without your consent.

Companies, Trusts and Foundations

We may use research from a number of different publicly available sources to identify potential companies, trusts and foundations who may aid us in our fundraising activities. This may include official websites of companies, charities and other arts organisations. In addition to this research we also make use of company, director and shareholder information from publicly available, officially registered information providers, such trustfundraising.org, LinkedIn and 192.com.

If we have identified a specific company or trust and foundation through this research that we believe may be interested in supporting our work, we may contact the people specifically connected to these bodies via publicly available contact information, such as a relevant work email address. If we identify an individual, we may contact them via phone or by post. As a charity, we believe that this in the legitimate interest of our fundraising needs. We will always ensure we conduct an appropriate legitimate interest assessment to ensure that we are not infringing on your rights.

Your Rights

You have the right to ask us to change or to stop how we use your personal information at any time, including for marketing purposes.

To do this, you can contact us by phone, email or post using the contact details set out above. Or, if you have an online account with us, you can amend your details and contact preferences at any time by logging in.

Every email we send to you will include details on how to change your contact preferences or unsubscribe from future communications.

You can request full details of personal information we hold about you under the Data Protection Act 1998 or, after 25 May 2018, The General Data Protection Regulation, by contacting us. Please send a description of the information you would like to see, together with proof of your identity to data@bac.org.uk

You also have the right to get information held about you by us corrected. If you have any concern about the accuracy of your personal data or if you would like us to remove the personal information we hold about you, please contact us using the contact details set out above.

You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office – www.ico.org.uk

If you are under 18, please ensure you obtain your parent/guardian’s consent before you provide personal information to the website. If you don’t have that consent, you must not provide personal information to us.

How We Protect Your Data

We’re committed to protecting your personal information. We adopt robust and appropriate technologies and policies to protect it from unauthorised access and improper use.

As part of the services offered to you through Battersea Arts Centre’s website, the personal information you provide may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of the computer servers used to host the website are located in a country outside of the EEA. If we transfer your personal information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this policy.

Battersea Arts Centre may transfer your data to the USA to organisations such as Facebook, Google or Dotmailer. The USA has weaker data protection laws than that of the EEA and therefore we will ensure that only organisations who are a part of the EU privacy shield initiative will handle your personal information. More details on this certification can be found at www.privacyshield.gov/welcome

We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose, for example if purchasing a ticket only, we will typically keep your data for up to ten years from the date of your last point of engagement whereas if you have become a member or supporter, we will hold your details indefinitely.

If you ask us to stop sending direct marketing communications to you, we will retain the minimum amount of information required to ensure we adhere to such requests.

Who we share information with

Battersea Arts Centre will never share, sell or trade your personal information to any third parties for marketing purposes without your prior consent.

We will ask for your consent to share personal information with artists and theatre companies whose shows you have booked for at Battersea Arts Centre.

We share name and address information with suppliers fulfilling mailings for Battersea Arts Centre. We make sure anyone who provides a service for us enters into an agreement with us and meets our standards for data security.

We use a number of data processors to help us provide the services you request. These organisations are obligated to act on our instruction in relation to their use of your personal data and do not have any control over your data in their own right. We ensure anyone who provides a service for Battersea Arts Centre enters into an agreement with us and meets our standards for data security. They will not use your data for anything other than the service that they are providing.

Examples:

• With our payment provider in order to process credit card transactions: Name on card, credit card number, billing address, CVV, amount of transaction and order number.
• With our merchant in order to complete modulus and know your customer checks: Sort code and account number.
• With our ticketing system provider Spektrix who provide support should our ticketing system require maintenance.
• With Dotmailer to produce e-newsletters, pre- & post-show emails: name and email address.
• With Service providers who aggregate data in order for us to do benchmark reporting across the industry, specifically The Audience Agency for the purposes of the Audience Finder initiative. Information on the data they collect can be found on their website here and here.
• With Purple Seven to benchmark our organisation against other venues. This allows us to gain a further understanding of our audience’s behaviour and insight into potential new audiences.
• With funding bodies (we will respect anonymity where requested).
• With fundraising and/or prospecting companies if you gave your consent to receive updates on ways you can support us.
• With artists and theatre companies if you gave your consent when purchasing tickets. In these instances, we may supply your name and email address to that specific company only.
• Where legally required to do so (for example, under a court order) or when requested by the police or a regulatory or government authority investigating illegal activities.

Battersea Arts Centre is not responsible for the privacy notices and practices of other websites even if accessed using links from our website. We recommend that you check the policy of each website you visit and contact its owner or the Data team if you have concerns or questions. While we take all possible precautions, no data transmission over the internet is 100% secure and we cannot guarantee the security of any information you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.

Updates to this Policy

This policy may be updated to take into account changes we have made, or to reflect changes to regulation or legislation. Please check back from time to time. We may also inform you of any changes where we hold an appropriate email address for you.

Further information on data protection regulations and laws:

Data Protection information by the Information Commissioner’s Office (ICO)

Fundraising Regulator – code of fundraising practice